Helping footwear brands to gain back control over their marketplace business

From brand-specific strategies to full-scale operations

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Who We Are

The unique combination of marketplace know-how and footwear expertise

Category Management

We are a team of highly-skilled marketplace experts that manages brands in high-growth footwear categories, such as Outdoor, Lifestyle, Kids

Marketplace Operationsat Scale

Marketplace Operations
at Scale

We have 10+ years experience in scaling brands throughout the European marketplace ecosystem with annual revenues >100MM

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We understand the complex footwear production process and its implications on the marketplace business

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Four different marketplace strategies how to operate marketplaces


Leave the marketplace business uncontrolled to other resellers


Sell your products to the marketplace as a retailer


Operate the marketplace from both sides - a hybrid model of 1P and 3P


Sell your products to the end-customers through the marketplace


How we help footwear brands to win on marketplaces — from brand-specific strategies to full-scale operations

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4-6 weeks


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Our Approach

We work closely with the internal teams to understand existing processes. That is the basis for the brand-specific marketplace strategy.

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What you Get

• Category deep-dives for leading European marketplaces
• First recommendation how to launch & operate which marketplaces based on the brand-specific set-up

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8 weeks


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Our Approach

Based on our analysis, we define a tailored marketplace strategy.
Our primary target is to operate a long-term focused, healthy marketplace business with our clients.

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What you Get

• Portfolio & segmentation strategy
A tailored content strategy in line with your brand guidelines (Keywords, Listing, Pics, A+)
• Controlled pricing strategy to optimise for top- and bottom line

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Our Approach

Our clients decide if FMS handles the marketplace operations or, if FMS only remains as a strategic advisor to the clients’ operations team.

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What you Get

• All strategy execution and marketplace operations  covered by FMS
• Inventory management to align demand and supply
• Marketing / pay-per-click management
• Tailored product strategy backed by data points